What does it mean to build the kind of future we’d like to inhabit?
A STUDIO FOR DIGITAL DESIGN & ENGINEERING
P22 is home to a highly skilled and versatile team of designers and developers, specialising in solving complex problems. Our broad depth of industry experience lets us adapt to many shapes of work: from conducting our own explorations and product development, to working with like-minded partners to offer a full spectrum of services.
What we’ve been exploring lately
Can we build a new way to be online, for meaningful discourse and community-led conversations?
“P22’s ability to rapidly develop initial concepts into products that are both innovative and intuitive is rare.”
Mark Ulrich, CEO
P22 Coworking Studio — Auckland
What kind of physical environment do small teams and freelancers need to be inspired and thrive?
Developing a unique visual and technical language to help communicate our mission through every product
A hypothesis for quality
“Quality of life is the most important predictor for quality of work.
Need to track your billable hours? Want to make more use of your time? Pilot our uncomplicated time tracker.
An expanding library of ideas
We’ve kept P22 independent from outside investment, meaning we rely on partnered client work to power our internal projects. Not only do we embrace this ebb and flow, we believe we’re better for it, and have seen our own work enriched by the diversity of clients and projects we’re fortunate to collaborate on.
Image Chaussures, illustration from Larousse du XXème siècle Encyclopedia, 1932
In a world filled with waste, we hope to build our company around concepts of reusability and modularity. The digital concepts that we work on daily are rigorously examined for these properties: Is it modular? Is it fit for purpose and reusable in other contexts? Can it evolve with its surroundings? Where else could this solution apply?
Image Image Satellite image of crops growing in Kansas, NASA Earth Observatory, 2001
Our three essential ingredients – operating Asynchronously allows our team the freedom that leads to great work, while high levels of Agency keeps every member engaged in directing and defining the movement of our projects. Together, these pillars make us Adaptable to many shapes of work – a great advantage in any dynamic landscape.
Whether it’s a psychological principle, a lesson recorded in history, a scientific breakthrough or cultural phenomenon — we work hard to stay curious about the world beyond the bounds of our own industry, and allow it to creatively inform all facets of our work in real time.
Image Anthocharis cardamines female, Michael Apel, 2012 / CC BY-SA 3.0
We preference agitating the accepted order of things, over following prescribed norms. This includes adopting or testing early stage tools developed by others in our industry; developing ways of working that are custom fit for us and our needs; embracing and adapting to changes in our environment; building our own tools where we see gaps or outdated solutions; and more.
Constraints = Creativity
“How can we do the most X, with the least Y?” E.g. “How can we do the most collaborative work, with the least meetings?” Or “How can we create the best user experience, with the least complex interface?” We fundamentally believe that embracing constraints leads to more useful, creative, and high quality output, not the opposite!
Image Small greenhouse with grapevines escaping (Gåseberg, Lysekil Municipality, Sweden), W. Carter, 2017
A lens we apply to both our external product work and our internal team work — taking the agency to not just identify a problem, but to find ways to solve it. We are a team that is inspired by any creative problem in need of solving.
Image Burning filament of a light bulb with damaged glass bulb, Stefan Krause, 2012 / LAL
Our definition for quality reflects the learnings and values that have made us who we are. When pursuing a high quality product or process we prioritise: Knowledge — what learnings from history and science inform this idea? Contribution — is it positively contributing to the world, not just adding to the noise? And Longevity — is this an agile solution that serves current and future needs?
Image Temple of Zeus (Athens, Greece), Artist unknown, 2015
A human behavioural term that speaks to the mental load involved in moving from one focused task to another, and the attention deficit that occurs. Avoiding excessive context shifting has helped our team access focused flow states and prioritise sustained attention to detail, even amongst the demands of our work.
Image Left Exit 12 Off Ramp, Meme, 2017
We like to think of all our work as an exploration — naming a hypothesis and testing our solution concepts, before presenting our findings as simple ideas or digital artefacts. Whether it’s a client-led or internal project, bringing this exploratory lens to our work keeps curiosity and creativity at the forefront.
Image Eye Miniature (14 x 27 mm), British Painter, early 19th century